Oklahoma City, Oklahoma
Posted: 21-Aug-24
Location: Evansville, Indiana
Type: Full Time
Salary: $50,000
Categories:
Preferred Education:
Communications Specialist
Effective: August 2024
Type: Full-time, Exempt
Reports to: Chief Strategy Officer
The Evansville Regional Economic Partnership (E-REP) is passionate about building a stronger Evansville Region. The Communications Specialist serves as a kay member of the communications team and is responsible for enhancing the organization’s public image through strategic media relations, storytelling, and content management. This position will craft compelling narratives that showcase E-REP’s impact and member achievements across various platforms to engage diverse audiences.
A successful Communications Specialist will have strong written, presentation, and oral communication skills, with the ability to anticipate project needs, prioritize tasks, and meet deadlines. A passion for promoting regional business growth and working collaboratively to meet communication goals is essential.
The Communications Specialist will embody E-REP’s guiding principles by operating regionally, supporting equitable prosperity, prioritizing small businesses, leveraging public-private partnerships, and advancing regional and global relevance.
Scope of Work
The role and responsibilities of the position will include but not be limited to the following:
- Public Relations and Media Management:
- Draft, review, and distribute press releases, ensuring messaging aligns with E-REP’s brand and strategic goals.
- Proactively manage media inquiries and coordinate responses to maintain a positive
- Storytelling:
- Act as E-REP’s storyteller, uncovering and crafting engaging narratives that highlight the organization’s impact and the successes of its members.
- Develop multi-platform content that resonates with diverse audiences, including articles, videos, blog posts, and social media content.
- Content Strategy and Execution:
- Develop and implement a consistent schedule of email marketing campaigns and social media content that promote E-REP initiatives, member news, and events.
- Regularly review and update website content to ensure accuracy, relevance, and timeliness. This includes text, images, videos, and downloadable resources.
- Collaborate with the Marketing and Communications team to produce and distribute content that enhances E-REP’s visibility and engagement.
- Partner with the Membership department to spotlight member achievements, events, and profiles, reinforcing E-REP’s role as a champion of regional businesses.
- Strategic Communications:
- Work closely with the Chief Strategy Officer to create and execute innovative communications strategies that align with E-REP’s goals and mission.
- Analyze the effectiveness of communication strategies and make data-driven adjustments to optimize impact.
Key Qualifications and Personal Attributes:
Experience and Skills:
- Proven experience in public relations, communications, or a related field, preferably within a membership organization or economic development context.
- Strong writing, editing, and storytelling skills with the ability to create compelling content across multiple platforms.
- Excellent interpersonal skills with the ability to build and maintain relationships with media professionals and internal stakeholders.
- Proficiency in social media content creation, email marketing platforms, and web and content management systems (CMS).
- Strategic thinker with a proactive approach to problem-solving and the ability to adapt to changing circumstances.
- Several years of experience in strategic communications, public relations, marketing, or a related discipline preferred.